OnePlus, Oppo partnership with Hasselblad ending? The Vivo and Zeiss collaboration is also done, rum
It’s no secret that OnePlus, Oppo and Vivo manufacture some of the best phones for aspiring photographers. The “Ugh, my dedicated camera is too heavy, I won’t take it with me this time” situations in a photographer’s life are common and, since the best camera is the one you have with you, you better have the best possible camera-phone.Yes, Samsung’s Galaxy S line and the iPhones (oh, well, let’s not exclude Google’s Pixels!) are great for photographers – the point is, there are so many brands and models to choose from besides the giants, like phones from OnePlus, Oppo and Vivo (and, of course, Xiaomi) among others.For example, the new Oppo Find X7 Ultra is the kind of beast that takes on the Galaxy S24 Ultra with TWO periscope zoom cameras.
What you’ve noticed is that all the aforementioned Chinese brands show off a partnership with a legendary photography brand – OnePlus and Oppo have been collaborating with Hasselblad for years now, Vivo has the legendary Zeiss branding on its back, and Xiaomi is working with German heavyweight Leica.Years ago, Leica was collaborating with Huawei, but that partnership ended. That’s how XMAGE, Huawei’s own smartphone photography system, was born.
What’s the story?
Several tipsters are all saying the same – that Oppo, OnePlus and Vivo could follow in Huawei’s steps, meaning their partnerships are ending soon and the brand could be moving to their own photography systems. So far, the Xiaomi+Leica collaboration has been excluded from those rumors.
“So there is a chance that the OnePlus/OPPO & Hasselblad partnership may get canceled, since it has not delivered enough camera improvements”, well-known tipster Yogesh Brar says in an X/Twitter post:
So there is a chance that the OnePlus/OPPO & Hasselblad partnership may get cancelled, since it has not delivered enough camera improvements.
But the Vivo & Zeiss and Xiaomi & Leica partnerships have been very successful.
They won't cancel.
Which is your favt partnership?
— Yogesh Brar (@heyitsyogesh) February 14, 2024According to him, the Vivo/Zeiss partnership is not ending. This is in contrast with what tipster Kartikey Singh claims:
Bad News is that I am seeing alot of signs that Vivo × Zeiss is really breaking apart. The partnership is going to expire by the end of this year, I don't know whether the X110 Series will be the last Co-Engineered product or the upcoming X Fold 3 Series is the last.… pic.twitter.com/dvvzyhThaR
— Kartikey Singh (@That_Kartikey) February 15, 2024... and:
BIG : It seems Oppo Find X7 Ultra and OnePlus 12 is the last work of Oppo/OnePlus×Hasselblad. The contract will expire this year and will not be renewed.
They will create their own Imaging brand similar to Huawei×Xmage, Hasselblad is gone.
Vivo×Zeiss is also to follow suit pic.twitter.com/MrPpvhk6wZ
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